Retocolor Bling-Bling 400 Disposable
Design Story
Reto Project is a creative brand based in Hong Kong, all about bringing the fun back to film. They make playful, easy-to-use cameras that mix retro charm with fresh design.
Retocolor Bling-Bling 35mm Disposable Film Camera with 27 exposures, which carries a light retro edge, can lead you to this nostalgia era once again. Paired with the funky pre-exposed patterns and the flashing camera outlook, Bling-Bling adds a drop of aesthetic for any occasion or party. The camera is equipped with a built-in flash and a pre-loaded ISO400 film in 27 exposures.
Strategy
For this edition, we wanted to embrace the bold, flashy side of analog fun. While many disposable cameras lean toward minimal or nostalgic vibes, Bling Bling 400 goes all-in on glam. Inspired by nightlife, pop culture, and maximalist fashion, the design is made to stand out—mirroring the loud, bright energy of parties, concerts, and spontaneous nights out. It’s playful, unapologetic, and made for those who love to be seen.
Location
Hong Kong, Taiwan, USA
Team
HGH design studio | Reto project team
Year
2023
Client
Reto project
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