LIN CHANG-CHUNG personal brand identity
Design Story
As LIN CHANG-CHUNG’s business grew, he recognized the need for a brand identity that could evolve with him. Balancing roles as an insurance manager and university educator, he sought a system that could unify his message, align his team, and communicate his values with clarity.
This identity captures his human-centered philosophy—professional yet personal, structured yet approachable. It’s designed not just to represent him visually, but to support how he leads, teaches, and builds trust. A brand built to grow with the person behind it.
Strategy
The branding begins with a deconstruction of the client’s Mandarin name. The character “仲” includes the radical 亻, symbolizing “person”—a visual and philosophical anchor that guided the design. This human element became the core concept: a brand that feels structured yet empathetic, authoritative yet approachable.
To visually echo this, we developed a customized logotype with clean strokes and grounded proportions, supported by a modern, minimal layout system. The neon blue was adapted from his corporate palette—but enhanced in saturation to stand out with clarity and memorability across digital and print formats.
Location
Taichung, Taiwan
Team
HGH design studio
Year
2024
Client
LIN CHANG-CHUNG
