Captures the flourishing beauty that surrounds us, infusing each shot with those bloomin' good vibes.
Captures the flourishing beauty that surrounds us, infusing each shot with those bloomin' good vibes.
Captures the flourishing beauty that surrounds us, infusing each shot with those bloomin' good vibes.
Retocolor Blossom 400 Disposable
Retocolor Blossom 400 Disposable
+ Product design + Package design + Creative Direction
Year
2024
Client
Reto project - Hong kong
Team
HGH design studio | Reto project team
Location
Hong Kong, Taiwan, USA
Brand Story
Reto Project is a creative brand based in Hong Kong, all about bringing the fun back to film. They make playful, easy-to-use cameras that mix retro charm with fresh design.
Retocolor Blossom 35mm Disposable Film Camera with 27 exposures, features pre-exposed patterns of vibrant abstract floral patterns, it captures the flourishing beauty that surrounds us, infusing each shot with those bloomin' good vibes. With its built-in flash and pre-loaded iso 400 film, it could be shot indoors and outdoors, and be your pocket camera for capturing joyful moments.
Strategy
When we looked into the disposable film camera market, we realized most of the designs felt quite neutral or generic. There wasn’t really anything out there that captured a softer, more playful vibe. That’s what inspired us to create Blossom 400—a camera that feels warm, girly, and full of springtime joy. We wanted it to reflect lighthearted moments, floral tones, and a sense of carefree fun. It’s made for anyone who wants their memories to bloom right off the film.
Retocolor Blossom 400 Disposable
+ Product design + Package design + Creative Direction
Year
2024
Client
Reto project - Hong kong
Team
HGH design studio | Reto project team
Location
Hong Kong, Taiwan, USA
Brand Story
Reto Project is a creative brand based in Hong Kong, all about bringing the fun back to film. They make playful, easy-to-use cameras that mix retro charm with fresh design.
Retocolor Blossom 35mm Disposable Film Camera with 27 exposures, features pre-exposed patterns of vibrant abstract floral patterns, it captures the flourishing beauty that surrounds us, infusing each shot with those bloomin' good vibes. With its built-in flash and pre-loaded iso 400 film, it could be shot indoors and outdoors, and be your pocket camera for capturing joyful moments.
Strategy
When we looked into the disposable film camera market, we realized most of the designs felt quite neutral or generic. There wasn’t really anything out there that captured a softer, more playful vibe. That’s what inspired us to create Blossom 400—a camera that feels warm, girly, and full of springtime joy. We wanted it to reflect lighthearted moments, floral tones, and a sense of carefree fun. It’s made for anyone who wants their memories to bloom right off the film.
Other artworks
