Promise Biomedical
Design Story
Promise Biomedical Inc. (Promise), founded in 2022, is a consumer medical product distributor in Taipei, Taiwan.
The founder, Mr. Chung-Han (Eric) Lee, is a former reviewer of the Taiwan FDA with over 10 years of experience in the MedTech industry.
Our goal is to provide best-in-class consumer medical products around the world for Taiwanese people since there are few products available in Taiwan compared to western countries such as the US and EU.
Strategy
Promise Biomedical is built on the belief that true well-being comes from the perfect balance of science and care. Rooted in regulatory science, the brand delivers advanced, clinically proven products that prioritize safety, efficacy, and long-term health.
Our visual identity reflects clarity, precision, and trust—using clean layouts, restrained typography, and a calm color palette to communicate professionalism and warmth.
The brand voice is calm, confident, and compassionate, bridging clinical excellence with everyday relevance.
Every design and message reinforces our promise: to safeguard health and enrich life, one innovation at a time.
Over 90 pages of guidelines for visual identity.
1. Introduction of the brand
2. Logomark & Logotype Usage
3. Color Palette
4. Typography
5. Pattern
6. Photography
Location
Taipei, Taiwan
Team
HGH design studio | Promise Biomedical team
Year
2024
Client
Promise Biomedical
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