This is not just a fragrance brand—it’s a living poem
This is not just a fragrance brand—it’s a living poem
This is not just a fragrance brand—it’s a living poem
PoetAura
PoetAura
+Branding +Product design +Package design +Art direction
Year
2024
Client
ASA perfume & Poet Aura team
Team
HGH design studio | ASA perfume & Poet Aura team
Location
Taichung, Taiwan
Brand Story
PoetAura is a fragrance art line launched in 2024 by Asa Perfume in collaboration with the traveling perfumer Liu Donglang. The brand name combines Poet—representing poetry—and Aura—symbolizing atmosphere. It captures the elusive, indescribable emotions found in poetry and translates them into scent through the perfumer’s expert craftsmanship.
From the warmth of the Tuscan sun, the lingering smoke of battlefields, to the urban aromas of Barcelona, PoetAura recreates irreplaceable memories through multi-layered botanical fragrances and natural olfactory elements.
This collection is set for an official launch in 2024. - Get your perfume at @poetaura_tw
Strategy
PoetAura is a brand where scent becomes literature—each bottle a verse, each note a memory. The design is crafted with artful precision and emotional depth, inviting the senses into a world shaped by poetry, silence, and fleeting moments.
Soft hues, spacious layouts, and delicate typography mirror the brand’s intimate rhythm, while cinematic imagery evokes the textures of memory—sunlight through curtains, ink on paper, the quiet after a storm. The visuals are not just seen but felt, like a line of poetry that lingers.
Every detail is intentional, every space a breath. PoetAura isn’t just a fragrance—it’s a sensory journal, where design, memory, and meaning intertwine with grace.
PoetAura
+Branding +Product design +Package design +Art direction
Year
2024
Client
ASA perfume & Poet Aura team
Team
HGH design studio | ASA perfume & Poet Aura team
Location
Taichung, Taiwan
Brand Story
PoetAura is a fragrance art line launched in 2024 by Asa Perfume in collaboration with the traveling perfumer Liu Donglang. The brand name combines Poet—representing poetry—and Aura—symbolizing atmosphere. It captures the elusive, indescribable emotions found in poetry and translates them into scent through the perfumer’s expert craftsmanship.
From the warmth of the Tuscan sun, the lingering smoke of battlefields, to the urban aromas of Barcelona, PoetAura recreates irreplaceable memories through multi-layered botanical fragrances and natural olfactory elements.
This collection is set for an official launch in 2024. - Get your perfume at @poetaura_tw
Strategy
PoetAura is a brand where scent becomes literature—each bottle a verse, each note a memory. The design is crafted with artful precision and emotional depth, inviting the senses into a world shaped by poetry, silence, and fleeting moments.
Soft hues, spacious layouts, and delicate typography mirror the brand’s intimate rhythm, while cinematic imagery evokes the textures of memory—sunlight through curtains, ink on paper, the quiet after a storm. The visuals are not just seen but felt, like a line of poetry that lingers.
Every detail is intentional, every space a breath. PoetAura isn’t just a fragrance—it’s a sensory journal, where design, memory, and meaning intertwine with grace.
Other artworks
