Crafted by hand, balanced by heart, and empty to the last drop.
Crafted by hand, balanced by heart, and empty to the last drop.
Crafted by hand, balanced by heart, and empty to the last drop.
HUA SHUI XUAN
HUA SHUI XUAN
+ Branding + Photography
Year
2025
Client
HUA SHUI XUAN
Team
HGH design studio
Location
Taichung, Taiwan
Brand Story
This is more than just a noodle shop—it’s a chef’s first dream realized after 10+ years in the kitchen. Unlike most ramen restaurants, this one doesn’t follow the usual script. Everything, from the soup base to the toppings, is made from scratch with care. The flavors are bold and rich—but not heavy or overly salty. You can actually drink the broth to the last drop, without that post-meal thirst.
Set against a backdrop of warm, Chinese-inspired antiques from the owner’s personal collection, the space reflects both tradition and personality. This is comfort food, redefined through balance, soul, and craft.
Location - No. 80, Jingmei St, West District, Taichung City, 403
Strategy
The visual identity is rooted in the chef’s story: handmade, honest, and full of quiet pride. We focused on warm colors, nostalgic visual cues, and custom typography to reflect the shop’s unique personality. Just like the food, the branding avoids gimmicks and instead builds something genuine—an experience that feels familiar, yet entirely new.
HUA SHUI XUAN
+ Branding + Photography
Year
2025
Client
HUA SHUI XUAN
Team
HGH design studio
Location
Taichung, Taiwan
Brand Story
This is more than just a noodle shop—it’s a chef’s first dream realized after 10+ years in the kitchen. Unlike most ramen restaurants, this one doesn’t follow the usual script. Everything, from the soup base to the toppings, is made from scratch with care. The flavors are bold and rich—but not heavy or overly salty. You can actually drink the broth to the last drop, without that post-meal thirst.
Set against a backdrop of warm, Chinese-inspired antiques from the owner’s personal collection, the space reflects both tradition and personality. This is comfort food, redefined through balance, soul, and craft.
Location - No. 80, Jingmei St, West District, Taichung City, 403
Strategy
The visual identity is rooted in the chef’s story: handmade, honest, and full of quiet pride. We focused on warm colors, nostalgic visual cues, and custom typography to reflect the shop’s unique personality. Just like the food, the branding avoids gimmicks and instead builds something genuine—an experience that feels familiar, yet entirely new.
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