ShinSei Forest Spa

Branding | Creative

Branding | Creative

Design Story

ShinSei Forest Spa is a collaborative experimental project with Su, Yen-Chen, a calligraphy artist from Taiwan who completed her calligraphy studies at Tokyo Gakugei University - 国立東京学芸大学 書道専攻. This collaboration explores the combination of contemporary graphic design branding with traditional media, aiming to create an elevated, luxurious, and elegant visual language that conveys a sense of premium value while remaining distinctly different from conventional Western design philosophies.

Visual elements are also extracted and reinterpreted from HOSHINOYA Guguan, a high-end Japanese hotel brand located in the deep mountains of Taiwan, serving as a cultural and aesthetic reference rather than direct imitation.

Team

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