Senswave - Immersive exhibition Venue
Design Story
SensWave is an experimental immersive experiential brand crafted by Senscape that blends art, nature, and sensory perception into an evocative emotional journey. At its core, SensWave invites visitors to rediscover the innate “wave sense” — a deep, intuitive connection that bridges the self with the environment and others — through multi-sensory interaction and artistic interpretation.
The name “Senscape” combines sense and landscape, reflecting the brand’s vision of reshaping physical and emotional landscapes through experiential design that responds to perception rather than sight alone. Senscape operates at the intersection of art, technology, and environmental experience, situating itself less as a traditional exhibition and more as a sensory practice space that stimulates perception beyond visual aesthetics.
The guiding philosophy of SensWave is that every human holds an inherent perceptive sensitivity (“wave sense”), akin to a sixth sense, and that creative environments can help reactivate this sensitivity — fostering emotional clarity, presence, and reconnection with nature and self.
Location
Miaoli, Taiwan
Team
HGH Design studio - Hugo | ANKR Taiwan | LofiLand | Shepherd Technology Art and more
Year
2025
Client
Lofiland
Link
Project Scale & Investment
The scope
SensWave is a large-scale, cross-disciplinary experiential project developed within Taiwan’s first privately operated, large-scale new media art venue that integrates immersive art, natural landscape, and glamping as its core business model.
The project includes venue concept development, spatial and experiential planning, brand identity design, website design and development, immersive installation creation, and supporting production systems. The venue functions not only as an exhibition space, but also as a hybrid environment that supports overnight stays, slow-living experiences, and extended audience engagement through nature-based programs and glamping.
Project budget
Approximately USD 250,000 - Covering venue infrastructure, branding system, website, immersive installations, and related production and operational costs.
This scale of investment reflects the project’s ambition to establish a new experiential benchmark in Taiwan, positioning it as a pioneering model for privately run new media art venues that integrate branding, spatial narrative, and business strategy into a cohesive experience ecosystem.
SensWave in LofiLand
LofiLand is Taiwan’s first and most well-known glamping brand, playing a leading role in the growth of Taiwan’s glamping market as demand for nature-based, experiential travel continues to rise.
SensWave is a sub-brand under LofiLand, developed to extend the brand from accommodation into immersive new media art. Located within LofiLand’s natural setting, SensWave integrates art, technology, and sensory experience as part of the broader glamping ecosystem.
The Challenge
01 - Visual identity and atmosphere
The brand needed to remain elegant, minimal, and restrained, while still expressing the concept of “wave” and the immersive lighting experience inside the venue.
At the same time, SensWave is located at the central area of LofiLand and surrounded by dense natural landscapes and plants, requiring the visual language to harmonize with nature rather than compete with it.
02 - Versatility and audience fit
LofiLand’s core audience consists of post-graduate adults aged approximately 24–40, visiting with family or friends. With an average entry price of USD 100–150 per person, the experience sits within the mid-to-high segment of Taiwan’s glamping market.
SensWave needed to appeal to this demographic while remaining flexible enough to support future uses, including music festivals and synchronized lighting and installation performances.
03 - Wayfinding and spatial navigation
The SensWave venue is located approximately a six-minute walk from the main entrance, passing multiple venues, restaurants, landscapes, and branching paths.
Clear, intuitive signage and wayfinding were required to guide visitors without disrupting the natural environment or overall brand tone.
04 - Digital experience translation
The immersive qualities of light, wave, and atmosphere are difficult to convey through screens alone. The challenge was to design a website and mobile experience that could translate the emotional and spatial qualities of the installation into a digital format, extending the physical experience into an immersive online presence.
Logo Concept
Core Idea
Light moves gently through space, entering the heart and transforming into a wave.
In this rhythm, human and nature begin to resonate—quietly, continuously, as one.
01 - Visual identity and atmosphere
The abstract “S” represents Sens / Sense / Wave.
An orbit-like structure embodies circulating energy and harmony.
The central glow symbolizes inner awareness and the resonance between nature, machine, light, and human.
02 - Human × Nature Interaction
Organic curves echo natural phenomena such as waves, wind, and magnetic fields
Balanced symmetry reflects coexistence rather than domination
Motion expresses interdependence, where each installation responds to and affects the others—forming a living system, much like nature itself
Core Experience & Concept
01 - Sound Wave
Award-winning sound design constructs relaxing ambient music that synchronizes with lighting effects and enhances the storytelling of the space.
02 - Water Wave
A vibrating pond responds to music, and when nearby bowls are struck, clouds and pond vibrations trigger additional interactive effects.
03 - Electric Wave
Each species carries its own electronic signature; interacting with plants generates unique music patterns through machine and code interpretation.
04 - Light Wave
Interactive crystals and tree branches respond to hand movements, creating an experience where digital elements interact seamlessly with nature.
05 - Heart Wave
Contemplative spaces encourage reflection and emotional connection, linking visitors with their surroundings and inner state.
06 - Air Wave
In collaboration with Malin+Goetz, fragrance mixes with air and light, creating a subtle scent experience that enhances immersion and relaxation.
Signage Design Thought Process
01 - Human-Centered Height System
Signage height is defined using body-scale data for adults, children, and wheelchair users, ensuring comfortable viewing across age and ability.
02 - Optimal Viewing Angle
Carefully calculated tilt angles minimize neck strain and allow natural reading positions for both standing and seated audiences.
03 - Spatial Flow Alignment
Signage placement follows the exhibition circulation path, supporting intuitive navigation without disrupting the experiential rhythm.
04 - Minimal Physical Presence
Structures are reduced to essential forms, maintaining visual lightness so the installations and environment remain the primary focus.
05 - Child Safety & Protection
Rounded corners, softened edges, and stable structures reduce injury risk, while clear boundaries prevent climbing or accidental impact.
06 - Production & Stability Consideration
Structural options are evaluated for stability, cost, and installation efficiency to ensure safety and durability in public space.
Website Highlight
01 - Immersive Storytelling for Brand Positioning
The site transforms the immersive physical experience into a digital narrative, guiding users from the hero visuals and brand slogan through curated installations, human-centered storytelling, and interactive modules. This strategic flow builds curiosity, trust, and emotional connection, naturally leading to ticket bookings, workshop registrations, and increased engagement.
02 - Experience-Led Conversion Design
Visual hierarchy, motion, and shareable content amplify brand positioning while practical elements like schedules, pricing, and booking are seamlessly embedded. This balances artistic storytelling with frictionless conversion, enhancing both marketing impact and user-driven revenue.
