Eden Hotel is a practice hospitality branding project inspired by Victoria Prison in Hong Kong and the elegant visual style of Violaine & Jérémy. I wanted to explore how historical atmosphere can be translated into a calm, modern sense of luxury.

As this was a practice project and my first time developing a more refined hospitality identity, I focused on restraint. An elegant typeface is paired with a subtle keyhole motif to suggest lived history and transition, without leaning too heavily into nostalgia.

Typography plays a central role throughout the system, especially in the signage, keeping the identity clean, consistent, and timeless rather than decorative or dated.