DADE FOREX logo redesign
Design Story
Rebranding - DADE FOREX Australia
DADE FOREX is an Australian financial group and a subsidiary of Infinity Capital, serving a primarily native Chinese-speaking clientele. The company specializes in currency exchange, real estate, investment, and other financial services.
After years in business, DADE FOREX’s CEO recognized that embracing tradition is key to building a deeper connection with overseas Chinese customers. With this insight, we reimagined the brand identity, drawing inspiration from The Lesser Seal Script—a classical Chinese calligraphic style.
Strategy
The new logotype integrates the structural elegance of The Lesser Seal Script with modern linear elements, striking a balance between heritage and contemporary design. This fusion creates a brand identity that honors tradition while embracing modernity, reinforcing DADE FOREX’s commitment to trust, stability, and cultural authenticity.
Location
Sydney, Australia
Team
HGH design studio | DADE FOREX Marketing team
Year
2025
Client
DADE FOREX Australia
